ELIZABETH ALBARRACIN

I’m an Industrial Designer with extensive graphic experience focused on the development of projects that empower people in perfect harmony with the environment, making use of new technologies. I work on projects under a user-centered design methodology, adding multidisciplinary work as a solution tool within any context. I manage branding strategies with a focus on the consumer experience. I’m passionate about technology focused on the human, to travel and to exchange culturally. I love socially oriented design and I believe that the true objective and duty of a designer is to make a positive impact on people’s lives.

I am passionate about the research process, the path that is drawn to reach a solution, as an analogy when tracing the path to the top of a mountain, exploring new places, creating relationships, meeting people in the process of developing a product or service, the places, the travel, the adventure and nature.